| At a Glance

In a dynamic redesign project for Koo Koo Korean Fried Chicken, I infused the brand with the vibrant red and blue of the Korean flag, revitalizing their logo, branding, website, and menu to reflect Korean culture. The reimagining of their logo and branding was a careful process, aiming to reflect the lively spirit and tradition of Korea.

The redesigned menu features seamless organization and subtle Korean illustrations, enhancing the dining experience with both fun and functionality. The website was modernized with engaging animations and vivid food photography. Additionally, I created merchandise mockups and introduced the tagline, "Experience the soul of Seoul in every bite," to capture the essence of their culinary journey. This project was a blend of tradition and innovation, making it a deeply rewarding experience.