| At a Glance
Groovy Gum is a conceptual CBD brand I created with the aim of standing out in the busy CBD market. When designing the branding for Groovy Gum, I knew that I wanted to create a design that would stand out in the crowded CBD marketplace. To achieve this, I decided to focus on the brand's retro theme, using a bright color palette of light pink and turquoise to create a playful and nostalgic vibe. I paired these colors with a retro font that featured bold, curved lines, which helped to reinforce the brand's retro-inspired personality.
This brand is available for purchase. Please contact for details.
Groovy Gum
| Brand Development
| My Role
Brand Designer — Visual Identity, Logo Design, Brand Development
| Tools
Figma | Adobe Illustrator | Adobe Photoshop | Squarespace | Canva









