| At a Glance

Groovy Gum is a conceptual CBD brand I created with the aim of standing out in the busy CBD market. When designing the branding for Groovy Gum, I knew that I wanted to create a design that would stand out in the crowded CBD marketplace. To achieve this, I decided to focus on the brand's retro theme, using a bright color palette of light pink and turquoise to create a playful and nostalgic vibe. I paired these colors with a retro font that featured bold, curved lines, which helped to reinforce the brand's retro-inspired personality.

This brand is available for purchase. Please contact for details.

Groovy Gum

| Brand Development


| My Role

Brand Designer — Visual Identity, Logo Design, Brand Development


| Tools

Figma | Adobe Illustrator | Adobe Photoshop | Squarespace | Canva
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